Sir Pedro Crochiquio, who originally came from Italy with his wife, Iraci de Lima, acquired the São Pedro farm. They settled in the area of Serra dos Lima in the 30s. Sir Pedro is the father of the current owner, Pedrinho Crochiquio; who is the third generation inheritant of the property. The region has a community called Our Lady Aparecida formed by several locals, including the São Pedro farm owners. They provide religious education, social inclusion, family principles, etc. The owners also pertain to the residents' association of the Serra dos Lima neighborhood, which represents the region before the governmental authorities and organize campaigns for clothing collections and donations for non-profit organizations (NGOs) and hospitals.
Now in the seventh generation of producers, the history of the Barinas Farm and its family of descendants dates back to the 19th century. Barinas takes great care of their employees, giving them breakfast, lunch, and dinner. They have health and dental plan, and they receive health professional advice about hygiene and safety issues. Barinas is participating in social action in the community in partnership with the Center for drug rehabilitation at the main hospital in the city, where it supplies work materials and coffee and in return receives seedlings of native plants that are planted in the preservation areas.
Guima Café is the coffee produced in São Lourenço, Brasis and Santa Rita Farms, located in Varjão, Minas Gerais, Cerrado Mineiro. In 2007, the grower Flávio Pentagna Guimarães, the family patriarch, decided to switch the commodity coffee production strategy to specialty coffee. Starting several changes, such as infrastructure improvement, coffee tree replacement and an intensive work in the farm management and culture. João Guimarães is currently heading the group management that in 2016 joined the three farms to create the Guima Café: “We chose to work with a single brand to be the umbrella for all our coffee, provided the production process has the same characteristics, care, and concerns in all the three units. Besides high quality and technology processes implemented, the Group is also recognized by the permanent performance in the environment preservation and the social actions development, driven by workers well-being and neighboring communities where they are in.
The family's agribusiness investment began in 1998 with the purchase of the farm Olho Dágua, in the municipality of Perdões. The family patriarch, Claudio Heitor Moreira de Alvarenga, with his wife, Maria Lyzette Dornelles de Alvarenga, and his son Mario Dornelles de Alvarenga planned their entry into agribusiness for two years. Claudio was a financial consultant and Mario was a civil engineer. In 2003, the Dornelles and Alvarenga Family expanded the business with the purchase of the Segredo farm, in Cadeias, also in the State of Minas Gerais. Currently, the whole family lives in Perdões, the achievement of Mario's dream to get out of the stressful capital of São Paulo.
Mr. Tomás Eliodoro Costa considers himself a coffee grower since childhood. His grandfather was a coffee grower as well as his father. Its for the SUS (National Health System) of the town of Tapira, employees of São Francisco farm are addressed when they need medical or dental care. On the farm, it is a constant the concern for the preservation of the environment. Selective collection separates plastics, glass and paper that are forwarded to the city of Tapira which maintains the recycling service for selected materials. As for the packaging of agrochemicals, they are perforated, triple washed and then returned to manufacturers. The springs are preserved by the very native forest and riparian vegetation of the property. Children of farm employees in school, study at schools in the city of Tapira (MG), 18 km away from the farm. A county bus is responsible for bringing them back and forth. In recognition of the work and dedication of employees, at the end of the harvest and at yearend celebrations, Mr. Tomás rewards them, in addition to regular salary. As for training, update and professionalization, the farmers union is responsible for teaching courses in the entity and in the field when it is necessary the use of machinery and other implements.
Bela Vista Farm, with 27 ha is located in the town of São Gonçalo do Sapucaí, Minas Gerais. It was acquired by Jarbas Cleto Lopes in 1985 that started the care of his farm with hard work, starting the plantation of 8,000 coffee trees in the first land plot in 1988, Catuaí Amarelo variety. Determination and work were his strong allies to the farming growth. He gradually increased the planted area, working in the infrastructure until achieving 40,000 coffee trees, with varieties such as Catuaí Amarelo, Acaiá, Icatú and Catucaí. The farm is certified by the Certifica Minas Café and Fair Trade. By becoming a member of APAS (Alto da Serra Growers Association), he was allowed to train his employees, aiming to further improve the grain quality.
Izualdo is the second generation for 46 years, Izualdo and his wife Cássia work hard for the family business. The process of the coffee is all-natural. The work is done in partnership with neighboring families and relatives. The harvest must be done by hand because of the mountainous nature of the terrain. Along with the coffee, fava seeds are planted to help replenish the soil and sustain the community.
Sílvio Nishikawa, along with his father, was one of the pioneers and after the consolidation of the culture of potatoes, Silvio went on to invest in other crops such as garlic, carrots, onions, corn, soybeans, and wheat. The coffee was, for us, much more than family tradition, but a vision of the potential business and investment in the field and with the team, working directly in the coffee segment. Today, we have a good quality coffee, which provides us with values for all that we are winning. Our team demonstrates the commitment to the achievements and, to this end, we have developed various designs of sustainability as the MIP-integrated management of Production with cost reduction, in which staff has knowledge of the whole production flow and your respective result. Tris is a model farm in the region of Cerrado Mineiro, always looking for innovations to improve quality while actively collaborating for social and environmental sustainability.